We committed to a targeted and co-ordinated PR and marketing campaign with the view to address industry bias, and raise the profile of Scottish Documentary makers across the world. Our campaign toolbox includes a standalone website with a regularly updated news and events page, a powerful campaign video featuring testimonies from women directors, strong communications strategies and digital assets for social media presence via Scottish Documentary institute (#MoreWomenDirectors #MakeWomenVisible, #OurStoriesTold, #SDI5050). 

Access to funding was an important factor for the campaign. Unpredictable income and low film budgets stop women training, meeting caring costs and getting their films made. In 2022, Screen Scotland adopted the BFIs Diversity Standards for all applications to their development and production funding and the aims of the campaign are also embedded in the Scottish Documentary Institute’s wider year round programmes. Our WRITE NOW fund launched in 2023 offering grants up to £3,000 and tailored support for the crucial early development and writing phase of a director’s first or second feature-length documentary. 80% of filmmakers supported were women or marginalised gender.